Your Startup, Your First Big Step. Walk with us!

We strike a chord with startups, by sharing their passion and drive to build innovative products, aimed at solving real-world problems. Our unique agile delivery approach and our talented team with rich product development experience has contributed several products for startups!

Empowering startups at every stage

Digital disruption has become inevitable and is the core driving force of Startups. We help our Startup partners develop from “idea to business”, “growth to maturity”, and from “decline to rebirth” to ensure that the product truly disrupts and innovates through every stage of its life cycle.


Stumbled upon a compelling idea to disrupt business? We can help you define and devise a plan to get the “MVP” out int the market in 6 to 12 weeks.

  • Idea validation & refinement
  • Brainstorming workshops
  • Product discovery (blueprint)
  • MVP design & development
  • Go to market strategy
  • Fundraising Support


The focus during expansion is beyond MVP,to find a way to achieve scalability and functionality for the business to be a right-fit for the intended audience.

  • Quick Team Augmentation/ramp up
  • Performance Optimization
  • Analytics & Improved Engagement
  • Usability Assessment & Improvement
  • Architectural improvement For Scalability
  • DevOps Support
  • Technology Audit
  • Security Improvement


Growth hacking through customer feedback, satisfaction scores, retention, conversion & continuous innovation using data-driven implementations.

  • Team ramp up
  • Re-engineering
  • Personalization & Intelligence
  • Improved UX through Micro-interactions
  • DevOps
  • Test Automation
  • Compliances
  • Big Data & Machine Learning

Theory Y STEP Process



Evaluate the feasibility of the concept. What problem the idea seeks to solve? Examine if we have the right kind of expertise required. If not, what expertise would have to be sought externally.

Target Group
Product Ideation

In depth study of factors like level of innovation of the product, the value it offers to the users, uniqueness of the product from alternatives, its monetization strategy and iit’s reach must be done.

Business Plan

Business goals are structured and the feasibility to attain these goals are taken into consideration. The content and format of the business plan is determined by the goals and audience.

SWOT analysis


Feasibility Study

A feasibility study is done on the product economic viability, its closest competitors, current market trends and user expectations for similar products.

Market trends
Proof of Concept

POC is done on the product’s feasibility, whether intended user experience can be achieved, if the concept is appealing to potential users, whether all the features can be incorporated to the product and also regarding the validity of the assumptions of conceptualization.

Assumption testing
Design Validation

Capturing all user stories, using simple user flows and utilising best channels to reach target groups and also addressing all operational flows in the design are the basic key elements when it comes to design validation.

User Stories
Channel Reach
UI / Flow validation


Continuous Innovation

Questions like What are the base features of the products? What are the need to have and good to have features? What are the implicit requirements of the product / features? What is the user feedback for the previous sprints? will be considered and needed improvements are made.

Agile Development
Feature based Sprints
User Feedback
Pilot Production

Planning on the composition of the alpha phase and the need of a pivot need to be done. Solution to the most critical feedback from the alpha release should be found and demographics of the beta release need to be plot. The rollout strategy from Pilot to MVP launch, the operational enhancements needed, launch offers and strategies are some other factors to be considered during this phase.

α and β releases
Minimum viable Product
Production Extensions

Enhancements and Repositioning is planned based on the alpha release feedbacks and the corresponding sprints and releases are made.

New releases


Product Optimization

The product release survey about level of user engagement has the product achieved, projections from the marketing metrics, level of customer retention and more need to be done. A study of features that the competitors lack and the shortcomings of the current product is essential.

Data Analytics

Research on the product’s potential pitfalls, relevance after a year, new features competitors comes up with, new market trends and prominent new technologies is done.

Lifecycle Management

Ongoing maintenance parameters, security requirements, and service level agreements are made. Operational regulatory and resource requirements are planned in addition to the business continuity plan and disaster recovery strategies.


Our exclusive Startup IT Services

A “million dollar idea” is worthless without the right execution. It’s all about the execution, and execution is making things happen, whether it is for pure play product development for businesses or ambitious startups, it usually means making change happen.

Minimal Viable Product (MVP)

The ultimate goal is to build right thing that solves primary problem and identify product market fit as early as possible by wisely investing time and money.

Technology Migration / Re-engineering

Helping startups to re-engineer and optimize products by assessing existing application, pain areas, and future business goals.

Complete Product Engineering

Comprehensive product engineering services to build, improve and scale product that truly cover entire product life cycle.

Startup/Product Advisory

Offer value-added technology & business consultation to the startups to reduce the risks and increase the chances of success.

Venture Technologist

We genuinely love to take the journey with startups, as we have also ventured with many clients in startups ourselves. As a Venture Technologist, we invest into selected startup companies, investing into the development initiative of the product on an equity-based technology co-founding model.

Keeping things simple & flexible for startups

Startups need speed, agility and deep architectural know-how from their partners. We bring that flexibility & competency to rapidly realize market potential and sustaining growth.


Our team of varied skill set experts work exclusively on your product closely with other stakeholders to build solutions with a quick turnaround time teamed with an Agile approach.


Our work culture encompasses agile, lean, iterative & collaborative project management resulting in effective product scoping, faster delivery cycles and go to market.


We apply lean principles to product development for startups. Our focus is on feature evaluation, lean product roll-out, quick iterations and continuous improvement.


Development process which stresses on Quality by Design. Test Automation & Quality Assurance ensures sustainable code & error-free applications with every delivery release.


Startup Products requires features to be released continuously as part of its life cycle. Our processes are geared up for continuous integration and delivery ensuring speedy releases.


We offer flexible engagement models to meet diverse needs of global startups. Our core focus is on the customer needs like: faster delivery, right cost, quality, resource flexibility & support.

Do you dream to build an App that can disrupt the world?

Connect with us now

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