Your Startup, Your First Big Step. Walk with us!
We strike a chord with startups, by sharing their passion and drive to build innovative products, aimed at solving real-world problems. Our unique agile delivery approach and our talented team with rich product development experience has contributed several products for startups!
Empowering startups at every stage
Digital disruption has become inevitable and is the core driving force of Startups. We help our Startup partners develop from “idea to business”, “growth to maturity”, and from “decline to rebirth” to ensure that the product truly disrupts and innovates through every stage of its life cycle.
THE SEED STAGE
Stumbled upon a compelling idea to disrupt business? We can help you define and devise a plan to get the “MVP” out int the market in 6 to 12 weeks.
- Idea validation & refinement
- Brainstorming workshops
- Product discovery (blueprint)
- MVP design & development
- Go to market strategy
- Fundraising Support
THE EXPANSION STAGE
The focus during expansion is beyond MVP,to find a way to achieve scalability and functionality for the business to be a right-fit for the intended audience.
- Quick Team Augmentation/ramp up
- Performance Optimization
- Analytics & Improved Engagement
- Usability Assessment & Improvement
- Architectural improvement For Scalability
- DevOps Support
- Technology Audit
- Security Improvement
HYPER GROWTH STAGE
Growth hacking through customer feedback, satisfaction scores, retention, conversion & continuous innovation using data-driven implementations.
- Team ramp up
- Re-engineering
- Personalization & Intelligence
- Improved UX through Micro-interactions
- DevOps
- Test Automation
- Compliances
- Big Data & Machine Learning
Theory Y STEP Process
Digital disruption has become inevitable and is the core driving force of Startups. We help our Startup partners develop from “idea to business”, “growth to maturity”, and from “decline to rebirth” to ensure that the product truly disrupts and innovates through every stage of its life cycle.
Strategize
Conceptualization
Evaluate the feasibility of the concept. What problem the idea seeks to solve? Examine if we have the right kind of expertise required. If not, what expertise would have to be sought externally.
Product Ideation
In depth study of factors like level of innovation of the product, the value it offers to the users, uniqueness of the product from alternatives, its monetization strategy and iit’s reach must be done.
Business Plan
Business goals are structured and the feasibility to attain these goals are taken into consideration. The content and format of the business plan is determined by the goals and audience.
Trial
Feasibility Study
A feasibility study is done on the product economic viability, its closest competitors, current market trends and user expectations for similar products.
Proof of Concept
POC is done on the product’s feasibility, whether intended user experience can be achieved, if the concept is appealing to potential users, whether all the features can be incorporated to the product and also regarding the validity of the assumptions of conceptualization.
Design Validation
Capturing all user stories, using simple user flows and utilising best channels to reach target groups and also addressing all operational flows in the design are the basic key elements when it comes to design validation.
Evolve
Continuous Innovation
Questions like What are the base features of the products? What are the need to have and good to have features? What are the implicit requirements of the product / features? What is the user feedback for the previous sprints? will be considered and needed improvements are made.
Pilot Production
Planning on the composition of the alpha phase and the need of a pivot need to be done. Solution to the most critical feedback from the alpha release should be found and demographics of the beta release need to be plot. The rollout strategy from Pilot to MVP launch, the operational enhancements needed, launch offers and strategies are some other factors to be considered during this phase.
Production Extensions
Enhancements and Repositioning is planned based on the alpha release feedbacks and the corresponding sprints and releases are made.
Pursue
Product Optimization
The product release survey about level of user engagement has the product achieved, projections from the marketing metrics, level of customer retention and more need to be done. A study of features that the competitors lack and the shortcomings of the current product is essential.
Sustainability
Research on the product’s potential pitfalls, relevance after a year, new features competitors comes up with, new market trends and prominent new technologies is done.
Lifecycle Management
Ongoing maintenance parameters, security requirements, and service level agreements are made. Operational regulatory and resource requirements are planned in addition to the business continuity plan and disaster recovery strategies.
Our exclusive Startup IT Services
A “million dollar idea” is worthless without the right execution. It’s all about the execution, and execution is making things happen, whether it is for pure play product development for businesses or ambitious startups, it usually means making change happen.
Minimal Viable Product (MVP)
Technology Migration / Re-engineering
Complete Product Engineering
Startup/Product Advisory
Venture Technologist
We genuinely love to take the journey with startups, as we have also ventured with many clients in startups ourselves. As a Venture Technologist, we invest into selected startup companies, investing into the development initiative of the product on an equity-based technology co-founding model.
Keeping things simple & flexible for startups
Startups need speed, agility and deep architectural know-how from their partners. We bring that flexibility & competency to rapidly realize market potential and sustaining growth.
DEDICATED TEAM
AGILE PROJECT MANAGEMENT
LEAN PRODUCT DEVELOPMENT
TEST DRIVEN DEVELOPMENT
CONTINUOUS DELIVERY
Startup Products requires features to be released continuously as part of its life cycle. Our processes are geared up for continuous integration and delivery ensuring speedy releases.